This time last month local radio programme, Tipp Today, broke media ranks by airing the issue of excess deaths.
At the time, Kilkenny journalist Jimmy Rhatigan (who has extensively covered the topic) complemented them in The cat is out of the bag.
Now, just yesterday, local newspaper Tipp Echo took the courageous step of reproducing Rhatigan’s piece.
Why Tipperary? Why Kilkenny?
Maybe it’s because the two neighbours, and arch-rivals in hurling, have been suffering similar fates in recent years?